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Marico is one of India’s leading consumer products companies, in the global beauty and wellness space. The simplistic brief of “Stay close to the product” helped the team delve deep into the world of the cash crop they deal in – coconut.
The lift lobby is one of the most underrated spaces in an office environment, the journey of a humble coconut was depicted in the shape of a bottle of Parachute Coconut Oil in a doodling style. The story started from the coconut farm and travelled to the factory to finally the home of the user.
The huge 40ft wall that magnificently welcomes a guest acts as a backdrop to capture the history of the business in a typical news clipping style font & column. A polka dot style showcased the different ingredients within them from the business to make an interesting reception background.
Oil droplets on water create these beautiful seamless pattern, this inspired the glass graphic design across 2 floors of office space, complimenting the use of just 2 primary colors on each floor.
