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A design & build turnkey project for SeedWorks, a plant science company engaged in research, production, and marketing of hybrid seeds. We started by doing an exhaustive desk research on the business. What emerged was the symbiotic relationship between the research team & the farmers at the grassroot. How they work together for a richer yield and a brighter future.
“Simplicity” was the design concept to bring to life the overall project. We celebrated the life of a farmer and his day at work – each touchpoint at the project was seen from his POV, be it the tools used at the farmland, the blossoming of the plant life of the vast variety of seeds produced by the SeedWorks team. The riot of colors we see across seasons and shades of our diverse harvesting festivities and cultures was captured on the walls.
