Hygienic Research Institute Pvt. Ltd. (HRI), a cosmetic brand from India. They have a large hair cosmetics portfolio with brands like – Super Vasmol 33 Keshkala, TLC, Streax Hair Colour, Yogiraj Thanda Tel and other Hair Oils, Florozone Range of Skincare products, Footzone, Streax Pro Range etc.

Our task at hand was to create graphics for the lift lobby which is the first place to create an impression, and yet much underrated area in an office space.

The brief was to bring out the feeling of using hair cosmetic products. The lobby was designed to celebrate the achievements of confident, happy, strong & stylish women.